As part of the East Asia Exams Marketing Team, you will develop, communicate and implement a regional messaging framework that is align to regional business plan targets and regional marketing priorities, which should incorporate the regional level segmentation and demographics. You will also focus on developing, creating, localizing content through different channels including online, offline and social media.  

Details

Reference number SIN-MC-0030
Location Singapore
Salary Pay band 6/G (from SGD 3,483 per month)
Duration Permanent
Closing date Monday 12 August 2019

Role overview

ABOUT THE DEPARTMENT/TEAM 

The British Council delivers over 3m UK exams worldwide in over 850 cities and towns. This post will work with Korea, Japan, Taiwan, Hong Kong, Indonesia, Singapore, The Philippines, Vietnam, Malaysia, Myanmar and Thailand. Together these countries deliver over 800,000 exams annually.  

Markets are varied and competition is often intense. The post supports the region towards getting the appropriate marketing mix in order to deliver ambitious regional growth targets.  The post will also develop innovative promotional tools and support products and services that can be applied flexibly at a local level.

WHAT YOU WILL BE DOING AND WHY

As part of the East Asia Exams Marketing Team, you will develop, communicate and implement a regional messaging framework that is align to regional business plan targets and regional marketing priorities, which should incorporate the regional level segmentation and demographics. You will also focus on developing, creating, localizing content through different channels including online, offline and social media.  

WHAT IS INTERESTING ABOUT IT

You will have opportunities to work at a regional level developing content for different markets in East Asia. This role will give you opportunities to gain insights on how each market works. You will be working with a large range of internal and external stakeholders to achieve your objectives to support our strategy for Exams in East Asia. 

Content will play a key part in helping East Asia meet its targets working closely with country exams marketing managers. The post supports both regional initiatives and county request. He or She will work with external agencies and act as a key communicator within between EA and Global level.

WHAT WE ARE LOOKING FOR

You should possess at least five -years of solid working experience and track record of managing, developing and delivering successful online/offline content. You will also need hands on experience in delivering marketing campaigns as well as evaluating the performance of the campaigns. Ability to coordinate external suppliers for campaigns is also important.

Fluency in written and spoken English as well as a degree in Marketing/Business Administration is essential.

We would like to see your portfolio. Please embed a link to your portfolio in your resume.

BENEFITS OF WORKING AT THE BRITISH COUNCIL

- Flexible working opportunities (working from home / flexible hours) 
- 37.5 contracted working hours per week (we believe in an output-based delivery!) 
- Smart working (most of us hot-desk!) 
- Enjoy more than 20 days of Annual leave (depending on role grade) 
- Year-end bonus and Exams bonus scheme  
- Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too! 

Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.

Together, we can do more.

How to apply

 

https://tinyurl.com/SIN-MC-0030e