Saturday 25 October 2014
•British Council and Aardman Animations partnership to encourage preschool children in Singapore to learn the English language
•Shaun the Sheep and Timmy Time to become faces of new Singapore-based learner centre to open in January 2015
•President Tony Tan Keng Yam visited Aardman Animations studio in the UK this week to welcome the announcement
The stars of the globally successful animated TV shows Shaun the Sheep and Timmy Time will soon be encouraging flocks of children in Singapore to learn English – thanks to a partnership between the British Council and Aardman Animations.
Welcoming the announcement this week, President Tony Tan Keng Yam visited the Aardman Animations studio in the UK, to hear how the new partnership will see an English learner centre for pre-school children opening in Singapore in January 2015.
Combining the British Council’s expertise in English Language Teaching with Aardman’s creative flair, children at the learner centre will be transported into Shaun and Timmy’s world with themed classrooms and learning based on the popular TV series.
As the first of the new learner centres to be based in Asia, the offer is an exciting initiative and will draw on the British Council’s years of experience in English Language Teaching to provide sound pedagogical curricula addressing the needs of younger learners.
The well-loved characters will also be part of a new range of unique language learning products including stories, activity booklets and digital resources designed to get preschool children engaged and excited about taking their first steps into the English language.
Commenting on the announcement, British Council Director English, Anna Searle, said: “The British Council is delighted to be working with Aardman Animations to bring a unique learning experience to early years or younger English learners in Singapore.
“As such a well-loved and well-respected British institution, Aardman’s creativity and innovation combined with our expertise in English language teaching is certain to help children in Singapore engage with the English language in a whole new way. We have been teaching English in Singapore since 1957 and now look forward to helping Shaun the Sheep and Timmy Time make their mark in the world of English language learning here too!”
Sean Clarke, Head of Rights and Brand Development, Aardman Animations, added: “We have worked hard over the last five years to build Shaun the Sheep and Timmy Time into global brands entertaining children in over 150 countries around the globe. This is a great foundation to build a partnership with the British Council to create a package of fun and entertaining English Language learning experiences for early years or younger learners all over the world.”
Notes to Editor
Images are available on request.
Aimed at nursery and kindergarten children, the ‘Learning Time with Shaun and Timmy’ offer will give children the chance to join family favourites Shaun and Timmy in their first steps into the English language.
The first learner centre in Asia will open in Singapore in January 2015 with classes to be held weekly and operating over four 10 week terms.
The British Council has been teaching the English language in Singapore since 1957 and currently teachers 20,000 students per year via four teaching centres.
Shaun the Sheep made his debut in 1995 in the Oscar-winning Wallace & Gromit short film, A Close Shave. Since then he’s gone on to become a global superstar with his show on TV in 170 territories. His first feature length movie will hit cinemas in February 2015. Shaun was recently voted the nation’s best loved BBC children’s character of all time in a survey by the Radio Times: http://www.radiotimes.com/news/2014-07-15/shaun-the-sheep-voted-the-nations-best-loved-bbc-childrens-tv-character. Timmy is the littlest lamb in Shaun’s flock and the star of Timmy Time, the multi-award winning pre-school TV show that debuted on CBeebies in April 2009 and now broadcast in over 150 territories worldwide.
For more information, please contact:
T: +65 6470 7168
About the British Council
About the British Council
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.
We work in more than 100 countries and our 7,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes.
We are a UK charity governed by Royal Charter. A core publically-funded grant provides less than 25 per cent of our turnover which last year was £781 million. The rest of our revenues are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.
For more information, please visit: www.britishcouncil.org. You can also keep in touch with the British Council through http://twitter.com/britishcouncil and http://blog.britishcouncil.org/.
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series, advertising and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions www.aardman.com