Creating Executive Presence

Business storytelling engages audiences and drives them to take a desired action. This workshop demonstrates the profound impact of storytelling on others as well as the uses and benefits of storytelling in a corporate environment.

You will learn how to prepare and structure your story to communicate your main message clearly and with confidence. You will tell your story, and receive feedback on your strengths and areas for improvement as a storyteller.

Who Should Attend?

Anyone who wants to communicate their messages more effectively and inspire and influence others.


  • plan, structure and deliver an effective business story
  • match a suitable storytelling technique to your purpose
  • better engage your audience and inspire them to act

Course Outline

Everyone Loves a Good Story

  • Your storytelling situations at work
  • A video story
  • What’s your story?
  • Why personal stories matter

Making Sense of Our Business World

  • Persuasion and the power of story
  • Tools to combine stories with data
  • Planning your strategic business story

Creating a good story

  • Structuring your story
  • Four storytelling techniques
  • Choosing the right technique

Developing your story

  • Deciding on your key message
  • Developing characters and tension
  • Describing emotions and feelings

The storyteller

  • Starting strategic business story
  • The narrative technique
  • Using your voice for atmosphere
  • Telling your story visually

Telling your story

  • Tell your story
  • Feedback and action plan

Course Information

Public Training Dates 2019  
February 18-19 June 3-4 August 13-14
October 10-11 November 7-8 December 9-10

Length: 2 days 

Venue: Professional Development Centre, Toa Payoh

Course Fees: S$954.44 (including GST)