This workshop can be delivered face-to-face or online. 


People love stories. They engage audiences and drive them to take a desired action.

This workshop demonstrates the profound impact of storytelling on others as well as the uses and benefits of storytelling in a corporate environment. 

You will discover how to plan and structure a business story and practice delivering it to a group. You will also explore ways in which storytelling can help to promote your brand, products or services.

This workshop is for you if…

You would like to communicate your messages more effectively and inspire and influence others.


After taking this workshop you should be able to:

  • plan, structure and deliver an effective business story
  • match a suitable storytelling technique to your purpose
  • better engage your audience and inspire them to act.

Workshop Outline

Everyone Loves a Good Story

  • Your storytelling situations at work
  • What’s your story?
  • Why personal stories matter

Making Sense of Our Business World

  • Persuasion and the power of story
  • Data storytelling
  • Tools to combine stories and data
  • Engaging with metaphors

Creating a good story

  • Structuring your story
  • Four storytelling techniques
  • Choosing the right technique

Developing your story

  • Deciding on your key message
  • Developing characters and tension
  • Describing emotions and feelings

The storyteller

  • Starting a strategic business story
  • Developing a coherent narrative
  • Using your voice for atmosphere 
  • Telling your story non-verbally

Telling your story

  • Tell your story
  • Feedback and action plan

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Face-to-face workshop schedule

Face-to-face Public Training Dates 2020/2021
11-12 June 24-25 August  2-3 November
21-22 December 11-12 March  

Online Workshop

Strategic Business Storytelling (Online)
22-25 February 

*Two sessions per day at 9.00-10.30 and 11.00-12.30