Copywriting Essentials

This creative and highly practical workshop will show you how to write copy that sells, whether it’s an idea in a newsletter or a product on your website. It highlights the skills you need to create attention, interest, desire and action in your reader.

You will learn about the 3 Ps of successful copy and how to appeal to your reader’s emotions. Through a range of writing activities you will also master the style and language you need to get a favourable response.

Who should attend?

Anyone who wants to improve their ability to sell their ideas in writing.


  • Know how to structure and write effective copy
  • Better understand your readers and what motivates them
  • Use a range of techniques to overcome writer’s block

Course Outline


  • The role and qualities of a copywriter
  • The internet and copywriting


  • How to brainstorm effectively
  • Unlock your creativity!

Writing to Communicate

  • The 3 Ps of successful copy
  • Articulating your purpose
  • Selling the benefits
  • Understanding and motivating your readers

Writing Copy

  • The AIDA formula
  • The power of headlines
  • The lead-in

The Words

  • Writing clear, specific and concise copy
  • Simple and emotional words
  • Visual appeal
  • Logos, captions and in-text graphics

Writer’s Block

  • The causes of writer’s block
  • Overcoming writer’s block
  • Over to you – writing your copy

Course Information

Public Training Dates 2018
February 5-6 April 16-17 June 25-26
August 2-3 October 29-30 December 13-14

Length: 2 days

Venue: Professional Development Centre, Toa Payoh

Maximum group size: 16

Course Fees: $908.43 (including GST)