Proposals that Work

Do you need to persuade others, or sell your ideas in writing? If so, this insightful workshop is for you. You will produce proposals that address your readers’ needs, flow logically and use language to convince those who matter. 

You will work in groups and take part in discussions, exercises and interactive tasks. You will write a case study and receive feedback from your trainer and other participants on your strengths and areas to improve.

Who should attend?

Managers, senior officers and executives who want to get their ideas accepted.


  • Feel more confident in your ability to write persuasively
  • Better understand your readers and their expectations
  • Sell your ideas to the people who matter

Course Outline

Introduction and overview

  • An introduction to persuasive writing
  • Your objectives and expectations
  • Proposals vs reports
  • The purpose of proposals

What Does a Proposal Look Like?

  • Meeting your readers’ expectations
  • Sections of a proposal
  • Developing your situations and benefits

Who do you Need to Persuade?

  • Meeting the organisation’s evaluation criteria
  • Countering objections
  • Adapting to different readers’ styles and concerns
  • Appealing to your audience's 'hot buttons'
  • Using themes to unify your proposal

How am I Going to Say it?

  • Making your methods section more persuasive
  • Writing effective headings and subheadings
  • Using powerful language
  • Exploring rhetorical techniques

Bringing it all together

  • Recapping the course
  • Writing an internal or external proposal
  • Feedback and action plan

Course Information

Public Training Dates 2019 
February 7-8 April 22-23
July 18-19 October 14-15

Length: 2 days

Venue: Professional Development Centre, Toa Payoh

Course Fees: S$954.44 (including GST)