Female hands typing on a laptop

Do you need to write short and snappy updates or promotional copy for social media? This course explores how to use language, text and images to create compelling and highly readable content.

During the workshop you will participate in fun and informative multi-media-based learning activities using a variety of social media platforms. You will examine how content can be adapted for each platform as well as how to engage your audience.

Who should attend?

Anyone who wants to write more effective content for social media. This will help for in-house writing as well as for external clients and partners. 


  • Know how to make your posts more relevant and reader-friendly
  • Write more impactful and persuasive content
  • Understand the importance of images to some social media content

Course Outline

Social media and current trends

  • Using Twitter, Facebook, LinkedIn and Instagram
  • Identifying similarities, differences and target audiences
  • Deciding what to say (and what not to say)

The 5 Cs of effective social media content

  • Exploring the 5 Cs of effective content
  • Usability and simplicity
  • Tone and style

Focusing with Twitter

  • Deciding what’s relevant
  • Keeping it short and sweet
  • Incorporating Twitter best practices

Persuading with Facebook

  • Analysing your reader’s ‘WIIFM’
  • Writing persuasively
  • Understanding surface and deeper purpose
  • Prioritising what’s important
  • Conveying your company’s message

Making an impact with Instagram

  • Writing differently for Instagram
  • Selecting the right image
  • Establishing criteria for success

Branding with LinkedIn

  • Creating your personal brand
  • Selling your organisation to prospective employees
  • Adapting your writing for different workgroups

Course Information

Public Training Dates 2018
February 8-9 May 10-11 August 13-14 October 25-26

Length: 2 days

Venue: Professional Development Centre, Toa Payoh

Maximum group size: 16

Course Fees: $908.43 (including GST)