This workshop shows you how to write compelling and highly readable content for a range of social media platforms.

You will take part in a series of multi-media-based learning activities such as writing tweets, taking quizzes and watching video clips. You will also examine four social media platforms in detail and practice adapting your writing for each.

This workshop is for you if…

You want to write more effective social media posts for your organisation.


After taking this workshop you should be able to:

  • connect with your audience across different social media platforms
  • create impact through language, layout and structure
  • write more engaging posts

Workshop Outline

Social media fundamentals

  • Twitter challenge
  • Social media dos and don’ts
  • What the main platforms are used for
  • Current social media trends

Focusing with Twitter

  • The top 5 Twitter practices
  • Making your content relevant
  • Tweeting with templates

Persuading with Facebook

  • Making the most of Facebook for business
  • Analysing your reader’s WIIFM
  • Case study: assessing your brand
  • Posting persuasively to Facebook

Making an impact with Instagram

  • How is Instagram different?
  • Analysing Singaporean users
  • Aligning image and message
  • Writing concise captions

Branding with LinkedIn

  • Creating your personal brand
  • Updating your profile
  • Writing articles for LinkedIn
  • Selling your organisation

Bringing it all together

  • The 5 Cs of effective social media writing
  • Writing an action plan
  • Your end-of-training tweet

Course Information

Public Training Dates 2020  
March 26-27 July 6-7 October 5-6

Length: 2 days

Venue: Professional Development Centre, Toa Payoh

Course Fees: S$954.44 (including GST)