Female hands typing on a laptop

This workshop shows you how to write compelling and highly readable content across a range of social media platforms.

You will participate in a series of multi-media-based learning activities such as writing tweets, taking quizzes and watching video clips. You will also examine four social media platforms in detail and learn how to adapt your writing for each.

Who should attend?

Anyone who wants to write more effective social media posts.


  • connect with your audience across different social media platforms
  • create impact through language, layout and structure
  • write more engaging posts

Course Outline

Introduction and overview

  • Twitter challenge
  • Defining social media
  • Social media dos and don’ts
  • What the main platforms are used for
  • Social media trends for 2019

Focusing with Twitter

  • Why Twitter is useful for business
  • The top 5 Twitter practices
  • Making your content relevant
  • Tweeting with templates

Persuading with Facebook

  • Making the most of Facebook for business
  • Analysing your reader’s WIIFM
  • Case study: assessing your brand
  • Understanding surface and deeper purpose
  • Writing persuasively
  • Posting persuasively to Facebook

Making an impact with Instagram

  • How is Instagram different?
  • Analysing Singaporean users
  • Aligning image and message
  • Writing concise captions

Branding with LinkedIn

  • Creating your personal brand
  • Updating your profile
  • Writing articles for LinkedIn
  • Selling your organisation

Workshop review

  • The 5 Cs of effective social media writing
  • Writing an action plan
  • Your end-of-training tweet

Course Information

Public Training Dates 2019   
March 25-26 June 10-11 September 16-17 November 21-22

Length: 2 days

Venue: Professional Development Centre, Toa Payoh

Course Fees: S$954.44 (including GST)