Strategic Business Storytelling

This compelling workshop will demonstrate the profound impact of storytelling on others and the uses and benefits of storytelling in the corporate environment. You will learn about different types of stories and how you can match your strategic purpose to a specific story telling technique. 

A good story deserves a good story teller. You will practise how to structure and deliver your story to communicate your main message clearly and with impact. 

All participants will prepare and tell stories and receive feedback from the facilitator and their peers.

Who Should Attend?

Anyone who wants to communicate their messages in the corporate environment more effectively and inspire and influence people while doing so. 


  • Influence team and culture and enhance employee engagement
  • Inspire and motivate others
  • Highlight, emphasise and promote key messages and best practices

Learning Objectives

  • Identify a suitable story type to match your purpose
  • Structure and deliver an effective business story
  • Identify your storytelling strengths and areas to continue developing

Course Outline

Everyone Love a Good Story

  • Video story
  • Fabulous fables

Making Sense of Our Business World

  • The power of story
  • A strategic business story

Storytelling Techniques

  • Four examples of story-telling techniques
  • Horses for Courses
  • What story will you tell?

Good Storytelling

  • Voice for atmosphere
  • Body language and facial expressions
  • Pacing of speech and the story

Your Story

  • Criteria for feedback
  • Story Time!
  • Reflections

Action Plan

Course Information

Public Training Dates 2016
January 27 March 2 May 11
July 5 September 14 November 9

Length: 1 day, 9.00 a.m. to 5.00 p.m. 

Venue: Professional Development Centre, Toa Payoh

Maximum group size: 16

Course Fees: $636.65 (including GST)