Marketing Manager - Exams (Digital Performance Management), East Asia
As part of the East Asia Exams Marketing Team, you will plan, develop and implement a marketing strategy in digital, search and social media. This includes managing, delivering and evaluating digital, social media and SEM/SEO campaigns to maximize outreach of our core exams products.
Details
| Reference number | SIN-MC-0031 |
|---|---|
| Location | Singapore |
| Salary | Pay band 6/G (from SGD 3,483 per month) |
| Duration | 2-year fixed term |
| Closing date | Wednesday 18 September 2019 |
Role overview
ABOUT THE DEPARTMENT/TEAM
The British Council delivers over 3m UK exams worldwide in over 850 cities and towns. This post will work with Korea, Japan, Taiwan, Hong Kong, Indonesia, Singapore, The Philippines, Vietnam, Malaysia, Myanmar and Thailand. Together these countries deliver over 800,000 exams annually.
Markets are varied and competition is often intense. The post supports the region towards getting the appropriate marketing mix in order to deliver ambitious regional growth targets.
WHAT YOU WILL BE DOING AND WHY
As part of the East Asia Exams Marketing Team, you will plan, develop and implement a marketing strategy in digital, search and social media. This includes managing, delivering and evaluating digital, social media and SEM/SEO campaigns to maximize outreach of our core exams products.
You will support various markets to compete with key competitors for market split using digital and search campaigns, agreeing the channels to market and monitor ongoing performance. You will also ensure effective, integrated and join up delivery of digital campaigns (digital advs, social media advs, performance monitoring, insights and action plans)
WHAT IS INTERESTING ABOUT IT
You will have opportunities to work at a regional level optimising digital performance for different markets in East Asia. This role will give you opportunities to gain insights on how each market works. You will be working with a large range of internal and external stakeholders to achieve your objectives to support our strategy for Exams in East Asia.
WHAT WE ARE LOOKING FOR
You should bring along at least three-years of solid working experience and track record of managing, developing and delivering successful online, digital and search engine marketing campaigns as well as evaluating the performance of the campaigns with experience in developing and creating digital and social media promotion materials.
You have experience coordinating with external suppliers and media agencies to deliver positive results on campaigns and projects and media platform management. You must also be able to prepare forecast and monitor budgets.
Fluency in both written and spoken English with a degree in marketing/business or professional certificate in digital and social marketing is essential.
BENEFITS OF WORKING AT THE BRITISH COUNCIL
- Flexible working opportunities (working from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Smart working (most of us hot-desk!)
- Enjoy more than 20 days of Annual leave (depending on role grade)
- Year-end bonus and Exams bonus scheme
- Professional development opportunities – we offer a broad range of professional courses to large corporations and that is available for our staff members too!
Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.
Together, we can do more.