Monday 02 September 2013


Singapore – The British Council is delighted to announce Dressing the Screen. The Rise of Fashion Film, an exhibition in Singapore of over 20 films that will bring together work by some of the world’s most famous and innovative fashion designers and film-makers from the last 75 years.

Curated by British fashion filmmaker Kathryn Ferguson, the exhibition will explore the origins, history and pioneering role UK filmmakers and designers have played in the development of fashion film. An official fringe event of Digital Fashion Week (DFW) Singapore 2013 – British Exchange, Dressing the Screen is presented by British Council, supported by ICAS, LASALLE and other partners. It will open to the public from 28 September 2013 to 16 October 2013. 

Featured designers and filmmakers will include SHOWstudio’s Nick Knight and Ruth Hogben, Quentin Jones, Vivienne Westwood and Henry Holland. Pivotal moments in fashion, film and technology – from pre-internet early experiments such as the early films of Ossie Clark, Zandra Rhodes and Mary Quant to visionary technological advancements by filmmakers such as SØlve SundsbØ and Bart Hess will be displayed. Including rare and unseen archive material, the exhibition also explores the ground breaking work of female filmmakers and how they respond to shooting the female form with work by Marie Schuller, Sarah Piantadosi, Amanda Boyle for Mulberry and Elisha Smith-Leverock

‘I’m very pleased that we are able to add this exciting dimension to #DigitalFashionWeek Singapore 2013 – British Exchange to help reach audiences in innovative ways: whether people come to this because of their interest in fashion or their interest in film we’re confident that what they take away will be the richness of the mix of the art forms and perhaps different ways of looking at both” – Roland Davies, Country Director, British Council Singapore

“Dressing the Screen is an exhibition that highlights the UK’s strengths in creativity and innovation. The exhibition corresponds to DFW’s aim to provide unprecedented access to fashion by showcasing a form of contemporary fashion expression that surpasses boundaries. By positioning Dressing the Sreen as the fringe event of DFW 2013 we thereby endeavour to reach and inspire new audiences in support of cultural exchange.” – Sarah Meisch, PhD, Director of Arts, British Council Singapore

Kathryn Ferguson, Exhibition Curator, said: “Fashion film has become one of the main tools for showcasing new work and giving immediate access to fashion in an exciting and dramatic way. #DigitalFashionWeek Singapore is a truly pioneering event that demonstrates the hunger for innovation in the fashion industry in Singapore so it feels like an appropriate place to exhibit this work.” 

Now in its second year, DFW is the world’s first shoppable live streaming fashion week and viewers from all around the world can pre-order the runway pieces in real time. A joint partnership between DFW Creative, Youtube, Google+ and Twitter to bring the latest fashion to consumers in real time, this year, the focus is on celebrating Singapore’s connection with the British fashion industry. 

Commissioned by the British Council, the first Dressing the Screen opened in October 2012 in Beijing as part of the UK Now Festival. After Digital Fashion Week Singapore, subsequent versions of the exhibition will continue to tour internationally. 

British Council Presents Dressing The Screen: The Rise Of The Fashion Film

Exhibition runs from 28th September – 16th October 2013
Venue: ICA Gallery 1, Institute of Contemporary Arts Singapore, LASALLE College of the Arts, 1 Mcnally Street, Singapore
Opening Hours: 10am – 6pm, Tuesdays to Sunday (except 1.30pm – 2.30pm), Closed on Mondays and public holidays. 
Admission is free. 

Notes to Editor


Belfast born Kathryn Ferguson is a fashion filmmaker and curator, working with both the British Council and The British Fashion Council specializing in the emerging genre of fashion film. She has directed short films for fashion designers and musicians including Richard Nicoll, Charlie Le Mindu, Katie Eary, Lady Gaga and Domino Records. These films have been featured on MTV, SHOWstudio, Dazed Digital, Bubblebyte, the BBC and in Vogue. Her experimental film work has been selected for film festivals, screenings and group shows around the world including OneDotZero, the 59th Berlinale, the V&A, The Pompidou Centre, ASVOFF Barcelona, BYOB and Birds Eye View Film Festival at the BFI. 


#DigitalFashionWeek is the world’s first shoppable live streaming fashion . A joint partnership between DFW Creative, Youtube, Google+ and Twitter to bring the latest fashion to consumers in real time. Online viewers worldwide are able to watch live fashion week action such as backstage, pre/post show interviews and runway shows, and interact with DFW throughout all major social networking platforms instantly. Viewers are able to make instant purchase off the live runway with a delivery period of 4 to 8 weeks. Aligned with four major fashion weeks’ calendar, DFW will present two designers via its digital platform. Digital Fashion Week, Fashion Without Boundaries. 

Digital Fashion Week Singapore debuted on 20th to 22nd October 2012, with supermodel Andrej Pejic, legendary fashion icon Patricia Field, America’s Next Top Model cycle 18 winner Sophie Sumner and China’s top fashion designer Guo Pei alongside 6 top Singapore fashion designer label as part of the event. Digital Fashion week Bangkok and Digital Fashion Week Shanghai will be launching in 2014. 


The Institute of Contemporary Arts Singapore (ICAS) is the curatorial division of Lasalle College of the Arts. It runs seven galleries, comprising some 1,500 square meters of gallery spaces dedicated to exploring new and experimental art across the Fine Arts, Design, Media Practices and Performing Arts. Its programme focuses on showcasing international, Asian, Southeast Asian and local contemporary arts. Its public programme includes regular publications, seminars and symposiums, visiting artists talk and events of contemporary performance, installation, design and music/sound practices. The ICAS is committed to providing cultural and educational tool for students and Singaporean audience to advance their knowledge and appreciation of the contemporary local, regional and international arts, that is not otherwise available in Singapore today. 


LASALLE College of the Arts provides tertiary arts education within a dynamic environment that reflects the collaborative and interactive practices inherent in contemporary art. Founded in 1984 by De La Salle education, Brother Joseph McNally, LASALLE today offers a full range of diplomas and degrees in design, fine arts, film, media arts, fashion, dance, music, theatre, art therapy and arts management in the region. LASALLE was the first Asian College to be invited to take part in the London’s Graduate Fashion Week in 2010. 


DFW Creative is the leading full service creative agency for the world’s best brands in fashion, beauty, travel and lifestyle. Responsible for some of the most innovative digital and traditional marketing and public relations initiatives, the agency has set standards with its highly strategic and creative approach for established and new brands.

The DFW Creative team is also behind Digital Fashion Week Singapore – the country’s largest and only independent fashion event that promotes crème de la crème of Singapore’s fashion, beauty, travel and lifestyle brands, we have portfolios of the world’s most successful brands alongside niche brands across all consumer sectors.


Founded in 2012, System Sovereign is the multidisciplinary creative studio of Kiat and Cherry Chan. Based in Singapore, the husband and wife team spend most of their time working on projects of love, both for clients and themselves, encompassing fashion, music, lifestyle, art and design. The studio draws on their branding and advertising experience working on brands like Chupa Chups (Global, Levi’s Asia Pacific (Regional), Nike (regional), Tiger Beer, Audi, Glaceau Vitamin Water amongst many others. In her four-year strategic planning stint in renowned British advertising agency Bartle Bogle Hegarty, Cherry won three advertising effectiveness awards, while Kiat has won over 16 international advertising awards for his creative work spanning more than a decade of art direction experience. Complementing their advertising experience, both Kiat and Cherry have been driving forces in the Singapore underground, creating communities in experimental art and music. The System Sovereign forte is the ability to create and execute trend-setting ideas, while maintain brand integrity.


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About the British Council

The British Council is the UK’s international organization for education opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes. 

We are a UK charity governed by Royal Charter. A core publically-funded grant provides less than 25 per cent of our turnover which last year was £781m. The rest of our revenue are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally. For more information, please visit:

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