Digital Fashion Week Singapore - British Exchange

Digital Fashion Week (DFW) was the world's first shoppable live streaming fashion week. We collaborated with key partners YouTube, Google+ and Twitter to bring the latest fashion to consumers in real-time.  

Online viewers worldwide were able to watch live full fashion week action and gain front row access to the world of fashion. Viewers could also interact instantly with DFW via all major social networking platforms. DFW's debut edition, Digital Fashion Week Singapore was launched in October 2012. 

In 2013, the British Council Singapore, in conjunction with the British High Commission, partnered with DFW to present DFW SG 2013- British Exchange, featuring UK fashion highlights, such as designer Holly Fulton, supermodel Naomi Campbell and Creative Director of UK Vogue, Jaime Perlman.

By partnering with Digital Fashion Week Singapore, we were able to reach and inspire new audiences and expand the impact of our work in the arts.

Furthermore, DFW SG - British Exchange enabled the British Council to engage with new creative ideas of showcasing and to bring people together via an innovative platform for connecting across cultures.

Media and digital audience reach

  • Total media companies reached: 75
  • Circulation of print articles on magazines and papers: 3,687,554
  • TV audience: 2,317,000
  • Website outreach: 68,500,370
  • Facebook outreach: 4,475,126
  • Twitter outreach: 10,024,328
  • Youtube outreach: 607,172
  • Instagram outreach: 2,648,593