GREAT Britain Campaign

Thursday 30 September 2021 -
17:00 to 18:00
Webinar is in Singapore Time

Transformational entrepreneurship: a novel approach to sustainable socio-economic development
featuring Prof. Gideon Maas, Executive Director, International Centre for Transformational Entrepreneurship, Coventry University

About the lecture
In today’s fast-changing global environment, do the right capacities, capabilities, ecosystems and policies exist to support countries in building and maintaining future progressive socio-economic landscapes? There are a plethora of initiatives to support entrepreneurs, but are these in line with building future successful societies? Will graduate entrepreneurs be able to support entrepreneurship, innovation and employability within regions?

In this lecture, Prof. Gideon Maas suggests that a new transformational approach may be required to support the development of sustainable entrepreneurship – a systemic process that is more heuristic and holistic in nature, one that accommodates both individualistic and societal approaches in the promotion of entrepreneurship.

Prof. Maas discusses how entrepreneurial and innovation ecosystems have the potential to nurture and support socio-economic development within different sectors. He argues that without transformational entrepreneurship, the potential for socio-economic development will remain limited and will only benefit a minority of individuals, businesses, and nations. 

About the Speaker
Prof. Gideon Maas 
is Executive Director at Coventry University’s International Centre for Transformational Entrepreneurship. His research and experiences are in entrepreneurship, open innovation, growth strategies, entrepreneurial universities, entrepreneurial ecosystems and family businesses.  Within the academic environment, he has created entrepreneurship centres at various universities, and has developed and implemented undergraduate and postgraduate modules and programmes focusing specifically on enterprise and entrepreneurship. 

Prof. Maas is also involved in various external positions. In this regard, he was the past President of the Institute of Small Business and Entrepreneurship (ISBE), UK. 

About the University
Coventry University is a forward-looking, modern university with a proud tradition as a provider of high-quality education and a focus on applied research. Established in 1843, it has built a name over the years as one of the top universities in the UK, ranking #15 in the 2020 UK university rankings*. It was also awarded University of the Year for Student Experience for 2019**. In March 2019, Coventry University officially opened its Singapore Hub to further strengthen the university’s engagement in the Southeast Asian region.

*The Guardian University Guide 2020
** The Times and Sunday Times Good University Guide 2019

Study options at Coventry University
Coventry University’s BA Enterprise and Entrepreneurship degree course takes students through starting, running and growing a small business, with support mechanisms available to allow students to actually start-up while studying (where possible). Students will have the opportunity to go through the three main stages of value and venture creation: Idea generation and feasibility assessment, Planning and implementation and Scaling and growth.

The MSc International Entrepreneurship course offers recent graduates, potential entrepreneurs, and entrepreneurs already in business, the opportunity to understand both the theoretical and practical elements of entrepreneurship. The course aims to provide students the chance to gain a deep understanding of value creation, creativity in business development, and growing a venture into international markets.

Contact icteeducation@coventry.ac.uk for further details on study options. 

 About the British Council 'Knowledge is GREAT' lecture series
The British Council 'Knowledge is GREAT' Lecture Series showcases UK's knowledge, creativity and innovation through leading UK specialists in areas of topical debate and discussions.