Prudential Creative Education Partnership

The British Council’s Creative Education programme aims to bring together artists, curators, educators, students. Participants will explore ideas and responses to contemporary art and innovation, inquisitiveness and inventiveness in the classroom. Our partnership with Prudential aims to deliver a programme that will act as a catalyst for the engagement of upper primary, secondary and higher education students in creative education.

"With the modern world putting more and more emphasis on entrepreneurialism, creativity and innovation, we believe we can respond to this, through utilising the Arts to support and encourage young people to nurture these 21st Century skills."

- Katelijn Verstraete, Director Arts, British Council, East Asia

The programme will engage teachers, young learners and higher education students, in a range of interactive and thought provoking activities encouraging creativity in the classroom and beyond. The programme in 2016 provides another exciting opportunity for students and educators to engage with contemporary art across the region and to link to artworks from the British Council Collection, to provide an international glimpse of developing contemporary art.

Prudential Thailand Eye will be held at the Bangkok Art and Cultural Centre, Bangkok from 17 March to 7 August 2016.  Visitors in Singapore can also visit the Prudential Eye Awards to view a fascinating collection of contemporary art from across the region.

Our Creative Education programme in 2014 and 2015

To date, our Creative Education programme has been delivered in Hong Kong, Indonesia, Korea, Singapore and Malaysia, and has included a range of well received activities and events.  Using art works from Prudential Eye and the British Council Collection, we encourage the development of 21st century skills, rich language and creative thinking in students:

  • In 2014 we delivered over 30 interactive Workshops and Forums to around 650 educators and students in Singapore and Malaysia.  
  • In 2015, over 800 educators and young leaners attended events including Artist Forums, Workshops and Master Classes, across five countries.  
  • All Resource Packs and Discovery Sheets are available via Schools Online, the British Council’s international learning programme for students and teachers.
  • We have seen tangible outputs through a successful art competition entitled “My Neighbourhood”.  The competition was run during early 2015 across Malaysia in collaboration with the Ministry of Education.  Congratulations to the successful finalists whose artwork can be viewed at