This workshop can be delivered face-to-face or online. 


Content is on the rise. More organisations are turning to quality digital content to attract and engage their target audiences. This means that more professionals are being called upon to write articles, blog posts and case studies.

This workshop helps you get started by taking you through the process of content creation – from generating ideas to crafting and polishing your writing. 

This workshop is for you if …

You have been tasked with writing online content for your organisation.


After taking this workshop you should be able to:

  • understand why online content is one of the most powerful ways to help your organisation achieve its goals
  • generate ideas for your articles, blog posts, case studies and papers
  • turn your ideas into engaging and enjoyable content.

Workshop outline

Digital content fundamentals

  • What is content writing?
  • The qualities of good content writing
  • Types of content writing
  • Establishing yourself as a thought leader

Who am I writing for?

  • Understanding your online readers
  • Researching your target audience
  • Developing target personas

Why am I writing?

  • Knowing what you want to achieve
  • Exploring your surface and deeper purpose

What do I write about?

  • Keeping your target reader in mind
  • Using tools to generate ideas
  • Analysing your competitors
  • Project – choose an idea for your content

How do I write it?

  • Choosing the right structure for your content
  • Exploring best practice for articles, blog posts, case studies and papers
  • Using storytelling to engage your readers
  • Project – select a format and write your first draft

The edit

  • Selecting keywords and attention grabbers
  • Writing in your audience’s language
  • Checking for common errors
  • Project – polish your content

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Full-day workshop schedule

Face-to-face Public training dates 2021/2022
1-2 March