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Do you need to persuade others or sell your ideas in writing? This workshop will show you how to produce proposals that address your readers’ needs, flow logically and use language to convince key decision-makers. 

You will work in groups and take part in discussions, exercises and interactive tasks. You will write a case study proposal and receive feedback from your trainer and other participants on your strengths and areas to improve.

This workshop is for you if …

You are a manager, officer or executive and want to get your ideas accepted.


After attending this workshop, you should be better able to:

  • feel more confident in your ability to write persuasively
  • better understand your readers and their expectations
  • sell your ideas to the people who matter.

Workshop outline

What are proposals?

  • An introduction to persuasive writing
  • Proposals vs reports
  • The purpose of proposals

What does a proposal look like?

  • Meeting your readers’ expectations
  • Sections of a proposal
  • Developing situation and benefits

Who do you need to persuade?

  • Meeting the organisation’s evaluation criteria
  • Countering objections
  • Adapting to different readers’ styles and concerns
  • Appealing to your audience’s ‘hot buttons’
  • Using themes to unify your proposal

How are you going to say it?

  • Making your methods section more persuasive
  • Writing effective headings and subheadings
  • Using power language
  • Exploring rhetorical techniques

What now?

  • Recapping the course
  • Your case study proposal
  • Feedback and next steps

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Full-day workshop schedule

Face-to-face Public training dates 2021/2022
20-21 January 2022    
Face-to-face Public training dates 2022/2023
18-19 April 12-13 July 17-18 October 2022
12-13 January 2023