Persuasive Writing Skills

After taking this workshop, you should be better able to:

• feel more confident in your ability to write persuasively
• better understand your readers and their expectations
• sell your ideas to the people who matter

What are proposals?

• An introduction to persuasive writing
• Proposals vs reports
• The purpose of proposals

What does a proposal look like?

• Meeting your readers’ expectations
• Sections of a proposal
• Developing situation and benefits

Who do you need to persuade?

• Meeting the organisation’s evaluation criteria
• Countering objections
• Adapting to different readers’ styles and concerns
• Appealing to your audience’s ‘hot buttons’
• Using themes to unify your proposal

How are you going to say it?

• Making your methods section more persuasive
• Writing effective headings and subheadings
• Using power language
• Exploring rhetorical techniques

What now?

• Recapping the course
• Your case study proposal
• Feedback and next steps

• Establishing level course: Build strong foundations
• Experience: None needed
• Minimum CEFR Intermediate (B2) level English 

The Common European Framework of Reference for Languages (CEFR) is an international standard for describing language ability. Track your progress.

Find out why you should choose us and how we deliver our workshops face-to-face or online.