This workshop can be delivered face-to-face or online. 


Do you need to sell a product, service, event or idea in writing? This workshop will show you how to write compelling copy that engages your readers and gets them to take action.

You will learn about the 3 Ps of successful copy and develop the skills you need to create attention, interest, desire and action in your readers. A project runs throughout the course where you can immediately put your new skills into action.

This workshop is for you if …

You would like to learn the fundamentals of effective copywriting.


After taking this workshop, you should be better able to:

  • understand your audience and how to appeal to them
  • know how to structure your copy effectively
  • write effective copy that achieves your desired outcome.

Workshop outline

Copywriting fundamentals

  • What is copywriting?
  • Good copywriting and how to identify it
  • Copywriting in the digital age

Planning your copy

  • Who are your readers?
  • Developing buyer personas
  • What motivates us to buy?

Focusing on purpose and product

  • Why are you writing?
  • Aligning your copy with organisational objectives
  • Highlighting features and benefits

The copywriter’s toolbox

  • Ideation techniques
  • Exploring AIDA
  • Creating a copywriting toolkit

Let’s write!

  • Grabbing attention with your headline
  • Keeping interest with the lead in
  • Stoking desire with your body text
  • Inspiring with a call to action

Word wise

  • Identifying your brand voice
  • Writing clear, specific and concise copy
  • Using simple and emotional words
  • Getting the grammar right

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Full-day workshop schedule

Face-to-face Public training dates 2021/2022
12-13 August 6-7 December 2021 21-22 March 2022