This workshop can be delivered face-to-face or online. 


People love stories. They engage audiences and drive them to take a desired action.

This workshop demonstrates the profound impact of storytelling on others as well as the uses and benefits of storytelling in a corporate environment. 

You will discover how to plan and structure a business story and practice delivering it to a group. You will also explore ways in which storytelling can help to promote your brand, products or services.

This workshop is for you if …

You would like to communicate your messages more effectively and inspire and influence others.


After taking this workshop you should be able to:

  • plan, structure and deliver an effective business story
  • match a suitable storytelling technique to your purpose
  • better engage your audience and inspire them to act.

Workshop outline

Everyone Loves a Good Story

  • Your storytelling situations at work
  • What’s your story?
  • Why personal stories matter

Making Sense of Our Business World

  • Persuasion and the power of story
  • Data storytelling
  • Tools to combine stories and data
  • Engaging with metaphors

Creating a good story

  • Structuring your story
  • Four storytelling techniques
  • Choosing the right technique

Developing your story

  • Deciding on your key message
  • Developing characters and tension
  • Describing emotions and feelings

The storyteller

  • Starting a strategic business story
  • Developing a coherent narrative
  • Using your voice for atmosphere 
  • Telling your story non-verbally

Telling your story

  • Tell your story
  • Feedback and action plan

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Full-day workshop schedule

Face-to-face Public training dates 2021/2022
11-12 March 26-27 April 21-22 June
29-30 July 23-24 August 20-21 September
21-22 October 22-23 November 27-28 January 2022

Online workshop schedule

Online Public training dates 2021/2022
22-25 February 2021 * 

* Two sessions per day at 9.00 a.m. to 10.30 a.m. and 11.00 a.m. to 12.30 p.m.