The health and safety of our participants, trainers and staff is our highest priority. Learn more about the British Council in Singapore's response to the government’s announcement on Covid-19 guidelines.

 

People love stories. They engage audiences and drive them to take a desired action. This workshop demonstrates the profound impact of storytelling on others as well as the uses and benefits of storytelling in a corporate environment. 

You will discover how to plan and structure a business story and practice delivering it to a group. You will also explore ways that storytelling can help to promote your brand, products or services.

This workshop is for you if …

You would like to communicate your messages more effectively and inspire and influence others. 

Outcomes

After taking this workshop, you should be better able to:

  • plan, structure and deliver an effective business story
  • match a suitable storytelling technique to your purpose
  • engage your audience and inspire them to act.

Workshop outline

Everyone loves a good story

  • Your storytelling situations at work
  • What’s your story?
  • Why personal stories matter

Making sense of our business world

  • Persuasion and the power of story
  • Tools to combine stories and data
  • Engaging with metaphors

Creating a good story

  • Structuring your story
  • Three storytelling techniques
  • Choosing the right technique

Developing your story

  • Deciding on your key message
  • Developing characters and tension
  • Describing emotions and feelings

The storyteller

  • Starting a strategic business story
  • Developing a coherent narrative
  • Using your voice for atmosphere 
  • Telling your story non-verbally

Telling your story

  • Tell your story  
  • Feedback and action plan

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Full-day workshop schedule

Face-to-face Public training dates 2022/2023
28-29 April 23-24 June 28-29 July
18-19 August 19-20 September 17-18 October
21-22 November 2022 16-17 January 2023  16-17 March