People love stories. They engage audiences and drive them to take a desired action. This workshop demonstrates the profound impact of storytelling on others as well as the uses and benefits of storytelling in a corporate environment. 

You will discover how to plan and structure a business story and practice delivering it to a group. You will also explore ways that storytelling can help to promote your brand, products or services.

This workshop is for you if …

You would like to communicate your messages more effectively and inspire and influence others. 


After taking this workshop, you should be better able to:

  • plan, structure and deliver an effective business story
  • match a suitable storytelling technique to your purpose
  • engage your audience and inspire them to act.

Workshop outline

Everyone loves a good story

  • Your storytelling situations at work
  • What’s your story?
  • Why personal stories matter

Making sense of our business world

  • Persuasion and the power of story
  • Tools to combine stories and data
  • Engaging with metaphors

Creating a good story

  • Structuring your story
  • Three storytelling techniques
  • Choosing the right technique

Developing your story

  • Deciding on your key message
  • Developing characters and tension
  • Describing emotions and feelings

The storyteller

  • Starting a strategic business story
  • Developing a coherent narrative
  • Using your voice for atmosphere 
  • Telling your story non-verbally

Telling your story

  • Tell your story  
  • Feedback and action plan

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Full-day workshop schedule

Face-to-face Public training dates 2023/2024
15-16 January 2024 14-15 March   
Face-to-face Public training dates 2024/2025
2-3 May 5-6 August 10-11 Octber
14-15 November 2024 16-17 January 2025 10-11 March
  • Length: 14 hours
  • Workshop fee: S$1,060.00 (subject to prevailing GST)
  • Venue: Toa Payoh Centre