Can your team craft narratives that resonate with stakeholders and drive strategic objectives? Do they possess skills to captivate their audiences and inspire action?

This practical course equips participants with techniques to plan, structure and deliver stories that create connection and gain buying to key messages. Participants will learn how to engage stakeholders and influence perceptions by applying storytelling techniques and communication strategies that support your purpose. Using stories successfully will allow your organisation to convey messages that engage your stakeholder and drive business growth.

This workshop is for you if …

You would like to communicate your messages more effectively and inspire and influence others. 


After taking this workshop, you should be better able to:

  • plan, structure and tell engaging business stories that connect with your stakeholders
  • create connection and buy-in to key messages using effective storytelling techniques that promote intended outcomes
  • engage and persuade your audience to act through using coherent narrative as well as effective verbal and nonverbal communication techniques.

Workshop outline

Everyone loves a good story

  • Your storytelling situations at work
  • What’s your story?

Making sense of our business world

  • Persuasion and the power of story
  • Tools to combine stories and data

Creating a good story

  • Structuring your story
  • Three storytelling techniques

Developing your story

  • Deciding on your key message
  • Developing characters and tension

The storyteller

  • Starting a strategic business story
  • Using your voice for atmosphere 

Telling your story

  • Tell your story  
  • Setting goals and action planning

Who should attend?

  • Developing level course: Take your skills to the next level
  • Experience: Strong establishing level skills
  • Minimum CEFR Advanced (C1) level English 

The Common European Framework of Reference for Languages (CEFR) is an international standard for describing language ability. Track your progress

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online

Full-day workshop schedule

Face-to-face Public training dates 2023/2024
15-16 January 2024 14-15 March   
Face-to-face Public training dates 2024/2025
2-3 May 5-6 August 10-11 Octber
14-15 November 2024 16-17 January 2025 10-11 March
  • Length: 14 hours
  • Workshop fee: S$1,060.00 (subject to prevailing GST)
  • Funding: The Union Training Assistance Programme (UTAP) is a training benefit for NTUC members to defray their cost of training. You can use UTAP for this workshop. Find out more here
  • Venue: Toa Payoh Centre